- Corporate Design
Emotionalising Luxembourg's Moselle region. That's the claim and challenge of the new tourism brand ‘Visit Moselle’.
- CORPORATE DESIGN
- EDITORIAL DESIGN
New naming. New corporate design. Keeping the core values but, if possible, more emotion, more authenticity. With all the emotional facets that the Moselle has to offer captured in a system of emotion icons. Playful, informal and, above all, paying attention to the brand profile.
Young, flexible, contemporary, yet rigorous and easy to use. A fresh vibe for the traditional region.
Everything on brand. Everything for clarity. Rigour as the motor for maximum recognition value. Consistent design guidelines leave enough scope for creative excursions. Mat beschte Gréiss.
‘In tourism, you have to keep up with the times. Today's guests don't want dry texts and meaningless pictures, they want more storytelling – more stories with real experiences and emotions.’