"Visit Moselle"

  • Tourism+Culture
  • Corporate Design
(01 - CD-ELEMENTS) (01 - CD-ELEMENTS)

Emotionalising Luxembourg's Moselle region. That's the claim and challenge of the new tourism brand ‘Visit Moselle’.

  • CORPORATE DESIGN
  • EDITORIAL DESIGN
  • STYLEGUIDE

New naming. New corporate design. Keeping the core values but, if possible, more emotion, more authenticity. With all the emotional facets that the Moselle has to offer captured in a system of emotion icons. Playful, informal and, above all, paying attention to the brand profile.

https://duktor.lu/wp-content/uploads/2020/08/duktor-projekt-visit-moselle_25.jpg
https://duktor.lu/wp-content/uploads/2020/08/duktor-projekt-visit-moselle_16.jpg
https://duktor.lu/wp-content/uploads/2020/08/duktor-projekt-visit-moselle_18.jpg
(02 - COMMUNICATION)

Young, flexible, contemporary, yet rigorous and easy to use. A fresh vibe for the traditional region.

(03 - DIGITAL)
‘In tourism, you have to keep up with the times. Today's guests don't want dry texts and meaningless pictures, they want more storytelling – more stories with real experiences and emotions.’
GILLES ESTGEN – PRESIDENT VISIT MOSELLE