"Visit Moselle"

  • Tourism+Culture
  • Corporate Design
(01 - CD-ELEMENTS) (01 - CD-ELEMENTS)

Emotionalise Luxembourg's Moselle region. That's the claim and challenge of the new tourism brand ‘Visit Moselle’.

  • CORPORATE DESIGN
  • EDITORIAL DESIGN
  • STYLEGUIDE

New naming. New corporate design. Keeping the core values but, yes but with more emotion, more authenticity. With all the emotional facets that the Moselle has to offer captured in a system of emotion icons. Playful, informal and, above all, paying attention to the brand profile.

https://duktor.lu/wp-content/uploads/2020/08/duktor-projekt-visit-moselle_25.jpg
https://duktor.lu/wp-content/uploads/2020/08/duktor-projekt-visit-moselle_16.jpg
https://duktor.lu/wp-content/uploads/2020/08/duktor-projekt-visit-moselle_18.jpg
(02 - COMMUNICATION)

Young, flexible, contemporary, however strict but easy to use. Fresh vibe for this traditionally rich region.

(03 - DIGITAL)
‘In tourism, you have to move with the times. Todays guests don't want to read dry texts and look at meaningless pictures, they want more storytelling – more stories with real content, experiences and emotions.’
GILLES ESTGEN – PRESIDENT VISIT MOSELLE