"Betonkonzept"
- E-Commerce
- Corporate Design
For Betonkonzept, a supplier of high-quality Beton Ciré ready-mix products for DIY enthusiasts and professionals, a new corporate design was developed. The brand embodies modern, seamless surfaces with an urban, sophisticated character – qualities that are clearly reflected in its new visual identity.
- Corporate Design
- Packaging
- Social Media
The new logo combines simplicity with strong recognizability. Its symbol is inspired by the idea of a seamless surface and can be used in versatile ways – as a standalone icon, alongside the wordmark, or as a graphic pattern. The clear formal language, paired with consistent typography, gives the brand a contemporary and professional appearance.
“From brand to system – from system to brand.”
The corporate design of Betonkonzept is based on a modular design principle derived from the logo’s symbol. This form is used as a recurring element – as a frame, surface, or pattern – creating a consistent visual thread across all media. The result is a flexible, distinctive system with strong recognition value.
“As smart as the product: branding in concrete aesthetics – fluid, modular, and consistent.”
An online presence that seamlessly combines design, functionality, and brand aesthetics.
The new web design combines the aesthetic clarity of concrete surfaces with a high level of user-friendliness. Bold color fields, minimal typography, and intuitive navigation make the brand come alive in the digital space. The modular design principle allows content to be structured flexibly – from product kits and tutorials to inspiration and references. The website thus becomes the central brand experience, addressing both DIY customers and professionals while consistently translating Betonkonzept’s core values – modern, stylish, seamless – into the digital realm.
