"Heintz van Landewyck"
- Tobacco Industry
A soft relaunch requires lots of finesse. It must point to the future and at the same time fulfill the requirements relating to the brand profile and, above all, to the name ‘Landewyck’.
- CORPORATE DESIGN
- BRAND STRATEGY
Due to its complexity, the former logo no longer met the digital requirements. Especially remarkable is the fact that the return to the original logo provides a remedy precisely for this problem. The adaptation is very detailed and revives the brand with its purism.
Draw the essence from the established brand core – find modernity in tradition.
Traditional corporations have an advantage: they can at any time refer to their core brand values on which their success is based. There's no need for an artificially enforced brand story. What matters most is how: contemporary typography with a handcrafted character, combined with image material from the company's history. The new signet once again highlights the traditional brand values.
The corporate stationary: minimalist, structured and clear. Classic in the best sense. With a special intrinsic value which finds expression in the materiality of the paper.