"Heintz van Landewyck"

  • Tobacco Industry
  • Rebranding
(01 - LOGO DESIGN) (01 - LOGO DESIGN)

A soft relaunch requires a sure instinct. It must point to the future and at the same time do justice to the brand profile and, above all, to the ‘Landewyck’ name.

  • LOGODESIGN
  • CORPORATE DESIGN
  • BRAND STRATEGY
  • STATIONARY

Due to its complexity, the old logo no longer met the digital requirements. All the more remarkable is the fact that the return to the original logo provides a remedy precisely for this problem. The adaptation is detailed and revives the brand through its purism.

https://duktor.lu/wp-content/uploads/2020/10/duktor-projekt-heintz_van_landewyck_13.jpg
https://duktor.lu/wp-content/uploads/2019/10/duktor-projekt-heintz_van_landewyck_11.jpg
https://duktor.lu/wp-content/uploads/2020/10/duktor-projekt-heintz_van_landewyck_12.jpg
(02 - CD-Elemente)

It is important to draw the essence from the established brand's substance – to find the modern in the traditional.

(03 - STATIONARY)